Game Guru — Sports Booking Experience

Game Guru is a digital sports booking platform designed to simplify how players discover clubs, book courts, and join games. The project addresses a common issue in the sports community where booking courts often requires manual coordination, unclear availability, or fragmented communication between players and clubs.

The goal was to design a streamlined and reliable booking experience that allows users to quickly find available courts, reserve them, and connect with other players through a simple and transparent platform.

1. Discover – Understanding the Problem

The project started with research into how players currently book sports facilities. Interviews and surveys revealed that most users rely on phone calls, messaging apps, or informal coordination with clubs, which often leads to confusion, delays, and inconsistent availability information.

Key Insight: Players need a fast, reliable, and transparent way to discover clubs and book courts without relying on manual communication.

2. Ideate – Exploring Solutions

Once the problem was clearly defined, different product directions were explored through brainstorming sessions and early wireframes. Concepts focused on improving discoverability of clubs, simplifying the booking journey, and enabling players to easily join available games.

Decision: Design a streamlined booking flow that highlights real-time availability, simple scheduling, and clear pricing to reduce friction during the reservation process.

3. Design – Building the Experience

The concepts were translated into high-fidelity screens using Figma, focusing on clarity, speed, and usability. The interface uses a clean layout, strong visual hierarchy, and intuitive navigation to help users quickly move from exploring clubs to confirming their booking.

Prototype: Interactive prototypes demonstrated the full booking journey, including discovering clubs, selecting courts, choosing time slots, and completing reservations.

4. Test & Refine – Improving Usability

Usability feedback helped identify areas where the experience could be improved. Some users initially struggled with locating available time slots and understanding booking confirmations.

Final Adjustments: Improved navigation clarity, strengthened visual hierarchy for time selection, and added clearer confirmation states to reinforce user confidence after booking.

5. Deliver – Preparing for Implementation

The final stage included preparing design files, components, and documentation to support development. A structured design system ensured consistency across screens while making it easier for developers to implement the interface.

Outcome: A scalable product design that supports efficient court booking, improved player engagement, and easier management for sports clubs.

Conclusion

Game Guru solves the challenge of fragmented sports booking by providing a centralized platform where players can easily discover clubs, reserve courts, and join games. By focusing on simplicity, transparency, and usability, the platform reduces booking friction and encourages more active participation in sports communities.

The result is a modern, user-centered sports booking experience that improves convenience for players while supporting growth for clubs.

View Full Case Study (figma Link)